Clever ways to warn
Content marketing gets the health and safety message across – and goes viral in the process Chances are you’ve heard about Dumb Ways to Die, the latest viral video to go tearing through inboxes and...
View ArticleIs Email Marketing to Health Care Professionals Worthwhile?
1995 is acknowledged as the year the internet first became commercialised. Since then, electronic communication strategies have been deployed by numerous industries and millions of companies. So...
View ArticleInfographic: Digital Consumer Healthcare Research
In conjunction with our research partners Nine Rewards, we asked a representative sample of 1,024 Australians aged between 18 and 65 various questions about their online healthcare behaviour. Their...
View ArticleThe Shock of the (Digital Healthcare) New
We love digital healthcare. We’ve been providing digital solutions for healthcare marketers since 2001 and continue to be delighted by the results that can be achieved. But it has never been easy....
View ArticleCase Study: What a Nasal Spray Can Teach You About Marketing
Every year, while many products are launched, few survive. Soon enough, most disappear due to a variety of factors including poor marketing, competitive pressures, distribution challenges and, fatally,...
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